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AN ALTERNATIVE TO HIRING

Unlimited design.
Without the hire.

Senior product design on a flat monthly subscription. A dedicated designer for your product, without the salary, the recruitment risk or the long-term commitment. Cancel anytime and own everything we build.

Pause or cancel anytime • 100% IP ownership from day one

One queue. Always moving.

No meetings, no hiring, no overhead. Just senior product design delivered on a timeline that matches the real complexity of the work.

  1. Subscribe

    Pick a plan and add as many requests as you like to your dedicated queue. One flat monthly fee, no scope creep, no surprise invoices.

  2. Request

    Add as many design tasks as you need to your dedicated queue. We tackle them one at a time, async, with clear delivery expectations.

  3. Receive

    Get polished, production-ready design files delivered async. Review, request revisions, and move straight to build, with 100% of the IP owned by you from day one.

    Async delivery, always on

Companies we’ve supported

Data Interchange logo
Duvetflip logo
Thomas Cook Money logo
Equity House logo
Epicor logo
Mentor Hero logo
Unipart Digital logo

The employee problem, solved

Hiring a designer is a bet, a fixed monthly cost, a recruitment process, and a long, awkward exit if it doesn't work out. Here's what you get instead.

Fixed cost, variable workload

Unlimited requests per month

A salary is owed whether there's 2 days of work or 20. Here you send as much as you like for one flat monthly fee.

Expensive to get wrong

Start immediately

No recruitment fees, no onboarding runway, no months spent unwinding a bad hire. Work starts the day you do.

Can't flex with demand

Scale up or down as needed

Idle in quiet months, a bottleneck in busy ones, a headcount can't flex. Your subscription can.

Locked in once you commit

Cancel anytime, no notice period

No notice periods, no HR process, no awkward exit. Pause or cancel the moment your priorities change.

Pay regardless of output

Not satisfied? Cancel straight away

You pay for work that lands, not for a seat being filled. If the output isn't right, you're free to walk.

EMPLOYEE OUTPUT IS YOURS, BUT SO IS THE RISK

100% IP ownership from day one

Every design, file, licence, trademark and copyright belongs to you. We carry the risk, you keep the work.

Founding rate, limited time

Choose your track

One flat monthly rate based on how many requests move at once, not per task, not per hour.

One senior designer. Not a rotating team.

designforward is run by Richard Marseglia, a senior product designer with over 20 years’ experience turning complex, legacy-heavy operations into usable software. You’re not getting a junior generalist or a rotating team, you’re getting that experience on tap.

Trusted by product leaders

Senior design support that shows up in the work, and in the way teams ship.

Anchors his interface designs in the user’s mental model, ensuring the end product is as intuitive as it is beautiful.
Sam DeardenSTRATEGIC PRODUCT LEADER, EPICOR
His ability to connect research, systems thinking, and practical execution made him the go-to for complex product decisions, driving a real impact on how our products evolved.
Adrian GardenerHEAD OF UDES, UNIPART DIGITAL
Technically excellent and a great guy to work with. Would recommend him in an instant.
Lee MasonDIGITAL ARTIST
Singlehandedly rebooted the whole UX strategy for the product. This completely transformed the whole UI of our product, resulting in a consistent and user-centric design for our customers.
Katherine Le LereSENIOR SOFTWARE TEST ENGINEER, DATA INTERCHANGE

Common questions

What is designforward?

designforward is a UK product design subscription run by Richard Marseglia, a senior product designer with over 20 years' experience. You add requests to a queue and get back production-ready design files, with no long-term contract and full IP ownership.

What does designforward design?

Anything a senior UX or product designer would normally do: UX flows, UI, prototypes, design systems and user research. You add requests to your queue and we work through them one at a time.

Who is designforward for?

Any product team, of any size. Whether you have no designer yet or an in-house team that needs extra capacity, you add requests to a queue and get production-ready design files back.

How long does a request take?

It depends on the complexity of the work. As a rough guide, UX flows, UI screens and low-fidelity prototypes take 3-5 days. High-fidelity or AI-assisted prototypes and smaller research pieces take 1-4 weeks. Greenfield design systems and in-depth research take 1-3 months. Larger pieces are broken into stages so work keeps landing along the way.

How much does it cost?

One flat monthly rate, based on how many requests move at once, not per task and not per hour. Single Track is £3,000 a month for one request in progress at a time. Double Track is £5,500 a month for two requests moving in parallel. Sprint / Project is a custom quote for a scoped, fixed-length engagement.

Can you work with our existing design system?

Yes. We can pick up and extend what you already have, or build one from scratch. A greenfield system takes longer than adopting an existing one.

Do you do user research?

Yes. Research is part of the service, and how long it takes depends on the effort involved, from a quick round of interviews to a deeper study.

What kind of prototypes do you build?

Low-fidelity, high-fidelity, or AI-assisted rapid prototypes, depending on what you need to test or show.

Who owns the work?

You do. Every design, file, licence, trademark and copyright is yours from day one.

How do I get started?

Book a 30-minute call. If it's a fit, work starts the day you subscribe, with no recruitment, no onboarding runway and no long-term contract.

Ready to skip the hiring headache?

Pause or cancel anytime • 100% IP ownership from day one